Investors and Staging ... Do they mix?

We have worked with numerous investors over the years and it always surprises us how little thought is given to staging. From house flippers to new construction investments, we consistently come across people who fail to work staging into their marketing budgeting. So, after all the money is spent on finishes, closing costs etc… there is next to nothing left for staging.

What happens if the property doesn’t sell immediately? The only leverage you, as the investor have is to lower your asking price and typically that’s a minimum of $5,000 - $10,000. Almost always less than the cost of staging!

Usually what happens next is … another month of carrying costs goes by and then we get a call from a desperate realtor or investor trying staging as a last resort. The property often gets taken off the market, we stage, new pictures are uploaded and on average the unit sells in less than two weeks for full asking price!

Here’s an example: we were contacted by a realtor with a new property in a condo building, downtown Toronto. The condo had stiff competition in that area, being that it had many new developments and ample vacant units to choose from. This particular unit had a unique layout which also made it difficult for buyers to see how they could layout their furniture.

After we staged the unit, it SOLD in under 3 weeks for full asking price! Here is what the owner said:

“We had the property on the market for 7 months with no offers. After your staging, we had an offer and sale within 3 weeks. You were worth every penny.” B. Patel

Here at Toronto Condo Staging and Design, we will work with you for a stress free staging, that will best suit your condo, loft or town home. The small investment in staging can gain you thousands of dollars when you sell!
Contact us for a free estimate at 416-829-9298 or info@torontocondostaging.com