Showing posts with label staging vacant condos. Show all posts
Showing posts with label staging vacant condos. Show all posts

Friday, September 6, 2013

CONVERTING THE CRITICS ...


In 11 years of working in this industry we have come across every critic imaginable.  When you start in a new industry you can expect a lot of flack as most people will question the value of what you do and continuously ask the question:

“IS IT WORTH IT?”  


Here, at Toronto Condo Staging & Design, we have worked very hard over the last decade to prove to the GTA (we haven’t tackled the world yet), that YES, staging works.






 
Even after all the media coverage that home staging has received in recent years we still run into those clients who fight every inch of the way. Even with past success stories and realtor encouragement, they are still not sure they want to spend the money.  That say to us “Is furniture really going to make that much difference?”

So when we have a story like the one we had at 116 George Street, we know we have to share it with you. Pretty simple background: Vacant unit with nice features. Very similar to many of the other vacant units on the market in the downtown area right now.  The owner’s realtors highly recommended staging the unit and warned us that we faced an uphill battle.  He finally and reluctantly agreed as his unit had been sitting on the market for a month with no offers.







We staged the property with beautiful modern and unique pieces.  Adding the warmth and personality it so desperately needed.

SOLD IN 3 DAYS FOR OVER ASKING

CRITIC CONVERTED!




I thought the staging was only furniture here and there, but in fact the stager put a lot of thought into his plan and the condo had full interior design work done to it. Smaller spaces, looked bigger and dark places, looked brighter. Nothing I could have done myself.” F. Verdier


Follow us on Twitter and on Facebook!  There you will find great info, links and quotes from our clients.  We are continually posting new pictures of our staging jobs on our Facebook page too.

Contact us at 416-829-9298 or info@torontocondostaging.com

Tuesday, June 11, 2013

Staging your Vacant Condo will INCREASE your Investment!



Staged homes sell 2–3 times faster and for up to 6% more than unstaged ones.  People perceive staged units that are well decorated as being worth more.
 

Professional stagers know how to highlight the features of the unit and distract from any ‘not so desirable’ features.

• It’s extremely important to show people how they can use the space, and this is especially so in properties that are small or have unique layouts.

• It’s all about the marketing! Marketing is not just how the realtor describes the unit on the MLS, it’s how a property looks and feels to your potential buyer/tenant.


• If your budget is limited, consider focusing on the main living areas and at least one bedroom.
 

• There are a lot of resources available for tips on how to stage your own home. If you can’t borrow furniture and artwork, rental companies carry everything from furniture to linens for not a lot of outlay. Just keep in mind that the goal is to show people how to use the space most effectively.


Return on your investment for staging : 299%

1 Avondale - Vacant condo that was staged